Our most sustainable piece of clothing yet. For this seasons jean we sourced Candiani's 80th Anniversary fabric, 'Re-Gen'. The denim is 50% recycled cotton and 50% Refibra, a cellulose fibre that combines recycled materials, such as leftover cotton scraps and wood. Candiani then developed a cleaner dying process, allowing for less colour penetration of the dye in the yarn. The benefit of this is less washing is required to obtain the classic worn in look - meaning less water, energy and chemicals used. Cut in our slimmer leg, this jean is innovative, sustainable and just as importantly, looks great on.